Our Office Listings
Open Houses
 
Norm Yop, Inc. Realtors
1418 S. Main Street
Salinas, CA 93908
PH (831) 424-1593
FX (831) 422-0235
 

Header Image
Providing Professional Real Estate Services for all of Monterey County

 

Exclusive Marketing Services

We do over a hundred activities to get your house sold faster and at a higher price.
 

  
 
 
 To earn our commission, some of things we do on your behalf include:

1) Order a complete property profile of your house.
2) Review the property profile for accuracy.
3) Perform a complete competitive market analysis of your house.
4) Calculate how long it will take your property to sell.
5) Determine the effect of similar properties on the market.
6) Help develop a pricing strategy for your property.
7) Compute an estimation of your proceeds from the sale.
8) Provide you with information on how to prepare your property for sale.
9) Tour your property from the “buyer’s standpoint.”
10) Conduct a complete “staging” analysis of your house.
11) Provide written instructions on how to stage your house for maximum effect.
12) Review the interior of the house to maximize attractiveness.
13) Assist you in locating suitable storage for large pieces of furniture.
14) Review the exterior of the house to maximize “curb appeal”.
15) Assist you in making the exterior as attractive as possible.
16) Take photographs of your property for use in marketing materials.
17) Develop “just listed” postcards.
18) Place your property for sale on the Internet.
19) Explain the advantages of seller carryback financing.
20) Explain the disadvantages of seller carryback financing.
21) Review the status of any encumbrances against the property.
22) Review the significance of any easements affecting the property.
23) Conduct a thorough and diligent visual inspection of the property.
24) Review the state of any property tax liens against the property.
25) Obtain architectural drawings and permits relative to the property.
26) Assist in determining the square footage of the house.
27) Develop an attractive description of the house for marketing.
28) Place the house description into the multiple listing service.
29) Explain real estate agency duties and liabilities.
30) Review required flood disclosures, as required.
31) Review required seismic disclosures, as required.
32) Review required Mello Roos disclosures, as required.
33) Review the environmental hazards disclosures requirement.
34) Review the federal Foreign Investment in Real Property Tax Act.
35) Review the state Foreign Investment in Real Property Tax Act.
36) Review the smoke detector compliance requirement.
37) Review any swimming pool safety ordinances and laws, as appropriate.
38) Provide seller with “statement of identity” for completion.
39) Review competitive market analysis with seller.
40) Explain how commissions are split between listing and selling brokers.
41) Explain to seller how much the agent earns on the sale of the property.
42) Show seller how commission splits affect how often a house is shown.
43) Review the broker employment agreement with the seller.
44) Review advantages of using a real estate lock box on the property.
45) Review disadvantages of using a real estate lock box on the property.
46) Review the benefits of placing a real estate sign on the property.
47) Arrange for pest control inspection of the property.
48) Arrange for contractor’s inspection of the property.
49) Arrange for roof report on the property.
50) Arrange for septic tank inspection, as necessary.
51) Arrange for county inspection, as necessary.
52) Arrange for well water inspection, as necessary.
53) Arrange for asbestos analysis, as necessary.
54) Arrange for smoke detector inspection, as necessary.
55) Arrange for energy conservation inspection, as necessary.
56) Arrange for soil inspection, as necessary.
57) Assist seller in correcting anything significant revealed in inspections.
58) Provide transfer disclosure statement to the seller.
59) Complete listing agent’s portion of disclosure statement.
60) Provide transfer disclosure statement to buyers.
61) Place a professional “For Sale” sign on the property, as authorized.
62) Place appropriate riders on “For Sale” sign.
63) Place brochure box on “For Sale” Sign.
64) Keep brochure box filled with flyers.
65) Place lock box on property, as authorized.
66) Directly contact agents with qualified buyers about the property.
67) Respond to agent questions about the property.
68) Respond to buyer questions about the property.
69) Design attractive color flyers for the property.
70) Print color flyers for displays.
71) Place flyers in flyer stand inside the property.
72) Order an academic report on local schools.
73) Prepare sheets for potential buyers showing financing options.
74) Prepare an open house guest register.
75) Develop an open house schedule with owner or tenants.
76) Assist home owner in preparation of the property for showing.
77) Conduct telephone calls to target market, as necessary.
78) Develop a profile of the most likely buyers for the property.
79) Update marketing program, as necessary.
80) Stay in close contact with the seller about the status of the marketing.
81) Write advertising copy for various media.
82) Place ads in various media.
83) Provide clear flyer display stand for inside the house.
84) For vacant properties suggest the use of appropriate rental furniture.
85) Show owner how to obtain copies of building permits.
86) Order copies of covenants, conditions, and restrictions. as appropriate.
87) Place appropriate information into multiple listing system.
88) Order professional photo of the property to be take for the MLS.
89) Canvass centers of influence to locate potential buyers.
90) Send “just listed” postcards to neighbors.
91) Follow up with agents who show the property.
92) Meet potential buyers to show them the property.
93) Follow up with potential buyers from open house contacts.
94) Review local news sources for changes in the neighborhood.
95) Arrange for a tour of the property by all agents in the area.
96) Develop a program to attract agents to broker’s open tour.
97) Obtain other real estate agent’s opinions of the pricing of the property.
98) Obtain other real estate agent’s opinions of the condition of the property.
99) Provide a weekly status report to seller by phone or fax.
100) Periodically review progress of the marketing program with seller.
101) Place “open house’ advertisements, as appropriate.
102) Strategically place open house signs to attract buyers.
103) Hold property open house for potential buyers.
104) Provide refreshments for open house guests.
105) Make sure every visitor signs the open house guest list.
106) Review results of the open house with seller.
107) Prequalify all potential buyers before offers are made.
108) Send “thank you” notes to agents who show the property.
109) Periodically update MLS information.
110) View all competing houses for sale.
111) Assist seller in complying with fair housing laws.
112) Assist seller in complying with fair lending laws.
113) Coordinate presentation of offer to purchase the house.
114) Write counteroffers, as necessary.
115) Make sure escrow is properly opened.
116) Make sure purchase deposit is properly credited to seller.
117) Make sure that any encumbrances are paid off at close of escrow.
118) Make sure seller is provided with correct amount at close of escrow
.
 
 
 
 
 
 



Click here to bookmark this site

 
Contact Us  -  Home  -  Local Weather  -  Our Team  -  Search For Homes
 
Norm Yop, Inc., Realtors
1418 S. Main Street, Suite 102
Salinas, CA 93908
Phone (831) 424-1593
Fax (831) 422-0235
  
 

 
    
 
 

Real Estate Websites by Advanced Access © 1998-2010